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What is going on with Tumblr?

A purportedly leaked memo started going around Tumblr last night, suggesting much of the site’s staff is getting moved to other parts of Automattic (its parent company) after it failed to boost its audience. The screenshot has spread to other sites through people including Waxy’s Andy Baio, but I haven’t seen any official confirmation — we pinged Automattic several hours ago and have yet to receive a response.

If any Tumblr employees happen to have more details, our tips are open.