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Google Play examined other ways to pay but said it decided not to “charge per download.”

Loew says the goal was to “incentivize people to try lots of apps in the store,” so Google didn’t want to charge users per download.

And “if we charged the developer afterwards we’d have to invest in an invoicing system and a collection system,” she says.

Google examined lots of payment models, she says, but found them more convoluted.

“This way when a user pays, everyone gets paid.”