Skip to main content
S
Did Epic just make an intentional flub?

“People who took the Hug money had to launch only on the Google Play Store,” Epic’s Gary Bornstein begins, before stopping himself and saying that the Project Hug agreements that Google secured with game developers required them to ship simultaneously on other stores instead. “Sim-ship” isn’t nearly as compelling an argument for Epic — but it did find one Google exec’s email admitting that it was intended to disincentive other app stores.