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Peacock’s exclusive NFL holiday game raked in almost 10 million viewers.

Over the holiday weekend, Peacock aired its first exclusive NFL game between the Buffalo Bills and Los Angeles Chargers, where it averaged about 9.9 million viewers.

That’s still a far cry from Sunday Night Football viewership, though. In October, a Sunday Night Football game between the Cowboys and 49ers averaged 26.1 million viewers when aired on both Peacock and NBC.

Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.