Over the holiday weekend, Peacock aired its first exclusive NFL game between the Buffalo Bills and Los Angeles Chargers, where it averaged about 9.9 million viewers.
That’s still a far cry from Sunday Night Football viewership, though. In October, a Sunday Night Football game between the Cowboys and 49ers averaged 26.1 million viewers when aired on both Peacock and NBC.
Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.
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