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It’s no surprise why some companies like virtual influencers.

A Financial Times article cited a Meta ad analysis that said ad recall was 91 percent cheaper per person when H&M used virtual models. It also quotes Diana Nuñez, co-founder of ad agency The Clueless:

“We were taken aback by the skyrocketing rates influencers charge nowadays. That got us thinking, ‘What if we just create our own influencer?’”

So, money is a factor. So is control. Another professional quoted in the article says the fakes also lack the “demands,” “opinions,” and “potential controversy” of working with real people.