After an initial US launch in August last year, TikTok and Ticketmaster are expanding a partnership that lets TikTok users purchase event tickets without leaving the platform to 20 additional countries. On Monday, TikTok announced that the feature will now work in the UK, Ireland, Australia, Germany, France, Canada, Mexico, New Zealand, and several other major markets. That means performers can promote upcoming shows by embedding links in their videos to purchase tickets directly within the app.
TikTok says anyone who’s been verified as a certified artist on the platform can use the feature, provided they’re in one of the regions participating in the partnership. You can check out the full list of countries in the press release linked above.
TikTok says the initial US tests have been pretty successful for “both established and emerging artists.” Videos that use the ticketing feature, including from artists like Niall Horan and Shania Twain, have collectively attracted over 2.5 billion views since the beta launch last August. It didn’t disclose how many of those views resulted in a ticket sale.
Other social platforms like Snapchat and YouTube have launched similar partnerships with Ticketmaster in recent years, so this offering isn’t exactly unique, but it does suggest TikTok is determined to become a sizable presence within the music industry. The company recently launched artist accounts that provide performers with specialized promotional tools to reach new fans and similarly expanded the beta for its new audio streaming platform, TikTok Music, earlier this year.