The phrase became an internal joke after ChatGPT’s popularity exploded right out of the gate, according to the NYT’s recap of its launch a year ago and the reaction among Big Tech companies.

Google and Meta scrambled AI teams to launch competing products — even if that meant removing some guardrails — like Bard and LLaMa. And Microsoft’s rush to beat Google had Satya Nadella saying, “We have a big order coming to you, a really big order coming to you,” to Nvidia’s Jensen Huang as he ordered $2 billion in chips.