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Meta updates Threads link referrer so publishers can see where their traffic comes from.

Instagram boss Adam Mosseri’s small announcement is important to anyone who publishes content on the internet. Until now, traffic from Threads was indistinguishable from Instagram in the metrics used by sites like this one, But now that it has a separate link referrer, site owners can see for themselves how much traffic it’s sending in comparison to competitors.

On the other hand, Twitter / X allegedly just signed up 10 million new people in a week, if you can believe that.