Ticketmaster is about to face its next big test. Just over three months after the Taylor Swift debacle, Ticketmaster will be the place to buy tickets for Beyoncé’s upcoming Renaissance World Tour that was announced on Wednesday.
Like with the Taylor Swift presale, people who want to get tickets for Beyoncé’s shows in North America will have to register with Ticketmaster’s Verified Fan platform. Ticketmaster notes in a blog post that registering does not guarantee that you’ll get tickets, and the Verified Fans who actually get a code to buy tickets will be determined by a lottery system.
If you want to register as a Verified Fan for the tour, you can do so on this Live Nation site. (Ticketmaster technically lives under Live Nation Entertainment.) In the US, there are three “registration groups” for certain chunks of the tour, and each group has a different registration deadline. You can register for Group A until February 2nd at 11:59PM ET, for example, while Group B’s deadline is a week later, and Group C’s is a week after that.
Out of curiosity, I signed up for the BeyHive Verified Fan Registration for Group B. After my registration went through, Live Nation took me to a landing site reiterating that registration doesn’t guarantee tickets and that “we expect there will be more demand than there are tickets available.”
The presale waves could be a good way for Ticketmaster to spread out demand for Beyoncé’s tour. However, since you can register for multiple groups, I wouldn’t be surprised if a lot of people register for all three to try to improve their chances of getting a ticket to one of the shows.
For Taylor Swift’s The Eras Tour ticket presale in November, Ticketmaster crashed following “historically unprecedented demand,” and two days later, the company opted to cancel the public sale of tickets to the shows. In a statement that week, Swift said that Ticketmaster had assured her and her team that they could handle the demand, but clearly, that didn’t pan out. Swift fans are suing Ticketmaster over the debacle, and a top Live Nation exec appeared in front of the Senate Judiciary Committee in a hearing in January.