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Sure, why not let an airplane seat electrify my brain?

Sure, why not let an airplane seat electrify my brain?


Embraer’s patented system would read passengers’ emotions and offer them deep brain stimulation.

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A simple line drawing of a person in an airplane seat with a camera pointed at their face and an electrode device around their head.
“Brain stimulation system to provide a sense of wellbeing.”

Commercial air travel is a largely terrible experience, and aviation companies patent a lot of ways to make it either slightly less miserable or an even more dystopian hell. Where does reading passengers’ emotions to offer them transcranial stimulation therapy fall? I’ll leave that up to you.

Brazilian aerospace manufacturer Embraer filed a patent application for a “brain stimulation system to provide a sense of wellbeing” back in 2016, and it was granted last year. But I only discovered it thanks to a more recent Mastodon post by attorney Jeff Steck, and I am fascinated. Embraer’s reasonable starting premise is that lots of people become anxious on long car, train, and airplane rides, “turning a short trip into a long one.” From there, it envisions a complex system that covers:

  • A digital camera that will scan the face of a passenger in a vehicle seat, providing an image of their facial expression
  • A facial expression analysis tool that can identify the passenger’s emotion
  • An interface that can then offer distressed passengers a form of non-invasive transcranial stimulation — potentially including electricity-based direct current stimulation, magnetic stimulation, and pulsed ultrasound

In other words, your airplane seat could read your face, tell if you’re anxious, and (if you so desire) deliver an electrical or magnetic signal to theoretically calm you down.

Transcranial magnetic or current stimulation is an accepted treatment for depression and a potential option for some other mental health conditions, and you can already buy noninvasive devices that provide it for home use. An airline delivering it based on facial analysis would raise a huge host of privacy and personal data security issues, but companies file patents that are never commercialized all the time. So I’m not personally expecting electrification as a perk on my next flight — although the Jerry Seinfeld jokes about it practically write themselves.