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Where did voice commands go wrong?

We’ve talked a little bit about how interest rates explain what’s going on in tech, but I really enjoyed this insightful newsletter about why Alexa is suddenly bothering you about how it can make shopping lists:

The other day was the final straw. Someone in my household made a request, and during the follow-on prompt, in a terrifying concert, my wife, my 3 and 6 year-olds, and me, all, in a tone that no parent should ever encourage for their kids, yelled, “Alexa, NO!!!!

Alexa, what happened?