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IFTTT now has AI-powered automations for paying subscribers

IFTTT now has AI-powered automations for paying subscribers


IFTTT is bringing another layer of automation to its service, which now lets subscribers make applets with AI-generated summaries, social media posts, and blogs.

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Illustration by Alex Castro / The Verge

IFTTT, the productivity platform that lets users create automations across various apps and devices, has announced three new AI-powered services. The platform will now let users incorporate AI-generated social media posts, blogs, and summaries into their automations, but only if they subscribe to its $5 monthly Pro Plus plan.

IFTTT, which stands for “if this, then that,” is a service that lets users chain together a series of actions between devices and apps, called “applets.” This includes automations like adding songs from liked videos on YouTube to a Spotify playlist or receiving a notification on your phone about the weather every morning. But now, IFTTT’s adding another layer of automation to its service.

Its new automations — AI social creator, AI content creator, and AI summarizer — can each generate different types of written content when used with specific apps and devices. These integrations are powered by OpenAI’s GPT-3 AI language model, according to Peter Curley, IFTTT’s vice president of marketing. This is the older version of the GPT-3.5 model used in the ChatGPT preview and also precedes the recently announced GPT-4 that powers Bing’s chatbot.

The AI content creator automation can, for example, generate an outline based on the topic that you write down in IFTTT’s note widget and then automatically save it to Google Docs. Meanwhile, the social creator option can automatically generate a tweet that describes and links to an item added to your RSS feed. The AI summarizer is pretty straightforward as well and can do things like email you summarized versions of articles published in a specific news outlet.

These integrations are available as applets on IFTTT’s website, or you can create your own. While ChatGPT and Bing’s chatbot already let users generate summaries or create social media posts, IFTTT’s integrations seem to make this an even more hands-off process.

“We’re really excited about the potential for AI and automations,” Curley tells The Verge. “Our plan is to release additional AI services in the near future.”