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Microsoft really wants Call of Duty.

Microsoft is now running full-page ads in the Financial Times and the Daily Mail to push for its Activision Blizzard deal to be approved by UK regulators. It comes just as the UK’s Competition and Markets Authority (CMA) considers Sony’s concerns over Call of Duty (CoD) ahead of a decision on the $68.7 billion deal. The 150 million more CoD players refers to the deals Microsoft signed with Nintendo and Nvidia recently.

Microsoft’s full-page newspaper ad.
Microsoft’s full-page newspaper ad.
Image: The Financial Times