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I promise you this was meant to be a softball question.

There’s only so much context you can put in a TikTok clip, but I really encourage you to listen to the entire 60-minute conversation with Substack CEO Chris Best that includes this exchange— we went pretty deep on Substack’s business, Twitter vs Substack, and, of course, what kind of moderation expectations people should have for Substack Notes, which looks a lot like a social network.