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Beats says it’s “the only company” offering earbud ecosystem harmony.

It’s fascinating to me how independent Beats still is. Nearly nine years after Apple announced its acquisition of the brand co-founded by Dr. Dre and Jimmy Iovine, today Beats released a design video for the Studio Buds Plus. In it, you hear this:

“Our proprietary chipset makes them super simple to use. It offers a host of native features to both Apple and Android users. In fact, we’re the only company to offer this.”

This is an Apple-owned business highlighting that it’s not using the same silicon as AirPods. (I love how Beats illustrates the point with a vinyl record.)