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Branded shortcut buttons on TV box remotes are user hostile and stupid.

Here’s the latest example: apparently some Android TV boxes came with remotes that had a dedicated shortcut button to launch HBO Max, which has now stopped working since the new Max app that replaces HBO Max has been released. It’s a fair bet that button will never work again and not even the first time this has happened with an HBO app button.

The only winner here is the product manager that got companies to pay for their button placement.