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This scientist’s posts got more proportional engagement on Mastodon than anywhere else.

Second place? Instagram. The Nature Conservancy’s chief scientist, Dr. Katharine Hayhoe, decided to track social engagement on a post about her recent Scientific American essay (via Hacker News).

The numbers are all relative — of six platforms, Mastodon won according to the percentage of engagement per follower, calculated as (likes + shares + comments)/followers. But for absolute numbers, Hayhoe’s experiment has Twitter on top.

A bar graph representing engagement on a social media post, with Mastodon at over 12 percent engagement, Instagram at less than six, and Twitter, LinkedIn, and Post under 2 percent.
It may not say anything broadly, but Hayhoe’s informal study showed Mastodon was far better in one instance.
Image: Dr. Katharine Hayhoe
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