Nothing is orchestrating some pop-up “drops” in a few cities to celebrate the release of its new Phone 2, and I stopped by the one in NYC’s Meatpacking District last night. Despite it being a humid evening with temperatures hovering around 85 degrees, the drop attracted a decently long line.

CEO Carl Pei was on hand to greet and chat with customers. He asked many Phone 2 buyers what phone they were switching from — I saw plenty of Android devices and a couple iPhones come through — and about what features are most important to them.

As for me, I couldn’t avoid feeling a little déjà vu.