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The plan is to flood Google search with AI garbage. It is not a secret plan.

Seriously, no one’s being all that shy about it! Here’s G/O Media editorial director Merrill Brown to Peter Kafka about that AI-written list of Star Wars movies in chronological order that wasn’t actually in chronological order (emphasis mine):

And for at least a few days, Google ranked Gizmodo’s machine-made output among the top results for “star wars movies” queries. That’s something Brown noted when he told me that he’s learned that AI content “will, at least for the moment, be well-received by search engines.”

All these media companies keep saying they’re using AI because they need to learn more about it, but surprise — the only thing they’re learning is that they can get even cheaper, shittier traffic than before.