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Twitter gets special permission to be ‘X’ in the iOS App Store

Twitter gets special permission to be ‘X’ in the iOS App Store


Elon Musk’s social network seems to have gotten an exception to Apple’s App Store character limit rule.

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A pink Twitter bird logo, with the company’s new X logo in white overlayed.
Illustration: The Verge

Twitter, which is rebranding as X, is now listed as X in the iOS App Store, suggesting the app got special treatment from Apple to allow a single-character name. The renaming was briefly hindered by a rule forbidding single-character app names within the App Store — the actual app name on iPhones and iPads already showed up as X.

The exception could be a sign Apple wants to keep the hatchet buried with X owner Elon Musk. Late last year, the then-CEO of Twitter accused Apple of threatening to remove the Twitter app from the store. After meeting with Apple CEO Tim Cook, Musk later said it was a simple “misunderstanding.”

Alongside the X rebranding, the company also updated its tagline in the store, from “it’s what’s happening” to “blaze your glory!” — a phrase that Musk tweeted (er, sorry, posted) this morning.

A screen shot of the App Store listing for the X app.
Twitter is now simply “X” in the iOS App Store.
Screenshot: Wes Davis / The Verge

Twitter has been clumsily transitioning to X for about the last week. The social network’s new “interim” logo, which was tweeted at Musk by a Twitter user and looks suspiciously like a Unicode symbol, was added to the site after Musk tweeted about it several times the day before. The symbol feels a little more permanent now as the company has jammed an obnoxious brightly-lit version of it on top of its headquarters in San Francisco.

The former official account of Twitter on the network also switched to simply @X after the handle was taken from a user who’d had it since 2007. But the company still has some ground to cover before the transition is complete. The domain name still doesn’t redirect to (it’s currently the other way around), Twitter Blue is still Twitter Blue, and the company’s support page is still lousy with references to “Twitter.”