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There’s already a way to tag AI-generated content.

The White House asked AI companies to develop a watermark identifying AI-generated content. Some tech companies like Microsoft, Intel, and Adobe may have their answer in an internet protocol called C2PA, named after the Coalition for Content Provenance and Authenticity.

C2PA offers some critical benefits over AI detection systems, which use AI to spot AI-generated content and can in turn learn to get better at evading detection. It’s also a more standardized and, in some instances, more easily viewable system than watermarking, the other prominent technique used to identify AI-generated content. The protocol can work alongside watermarking and AI detection tools as well, says Jenks.