Skip to main content

The Instagram Threads launch countdown jumped forward and is now targeting 7PM ET

The Instagram Threads launch countdown jumped forward and is now targeting 7PM ET


Threads was originally set to launch on July 6th at 10AM, but now the new Instagram app is set to launch in just three hours.

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

An image showing Instagram’s logo on a purple background
Image: Kristen Radtke / The Verge

Update July 5th, 7:15PM ET: Threads is now available on Android and iOS. Get all the updates right here.

Instagram’s Twitter competitor, Threads, may launch a few hours earlier than we expected now that the countdown on has suddenly skipped forward and indicates it will end today at 7PM ET / 4PM PT.

We were expecting Meta’s new text-based social media platform to launch tomorrow at 10AM ET, but maybe something has changed and moved up the launch schedule. The app likely won’t be available in the European Union today, however, as Meta reportedly delayed the launch there over the region’s privacy regulations.

A listing in Apple’s App Store for iPhone and iPad devices (it also appeared on Google Play if you use Android, although the website suggests that version will launch later) indicated the launch would occur on July 6th, and it’s possible that the store’s requirements will kick things live based on the international date line instead of a US-based clock and calendar.

Either way, we’re extremely ready to see what Meta has prepared, especially after a preview of the web interface earlier today that was available for a few hours, showing posts from Mark Zuckerberg, Adam Mosseri, Robert Griffin III, MKBHD, and a few others who’ve seemingly been granted early access to the app.