Instagram’s new Threads app seems like it could be a hit. Mark Zuckerberg said that the app has more than 30 million sign-ups as of Thursday morning, and people who are checking it out are posting... er, threading... a lot, too. According to internal data I’ve seen, there have already been more than 95 million posts and 190 million likes shared.
All that has happened in less than 24 hours. The app launched Wednesday evening on iOS and Android (significantly earlier than the original Thursday launch time), and a lot of people are checking it out; it’s currently the top free app on the App Store.
There’s still a lot missing from Threads. You can’t delete your Threads account without deleting your Instagram account, for example, and the app doesn’t have features like DMs, a reverse-chronological following feed, or a planned integration with the decentralized ActivityPub protocol. But these launch numbers point to a promising start for Meta’s new Twitter competitor.
Now, we’ll have to wait and see if people stick around.