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Twitter’s traffic is taking a dive, according to Cloudflare’s CEO.

Cloudflare CEO Matthew Prince posted a graph to both Threads and Twitter today (Cloudflare’s communications VP Daniella Vallurupalli confirmed it was him) showing what he says is Twitter’s DNS ranking from January to now.

It’s, uh, not a great story!

Twitter alternative Threads, meanwhile, has been growing explosively — it’s less than three million from the 100 million user mark. It debuted on Wednesday.