Snap, Inc., the company that owns Snapchat, started beta-testing a revenue-sharing program last year called Snap Stars, where it injects ads into videos and splits the revenue with its creators.
Since April, it’s opened that program up to all eligible creators, and some creators are apparently doing quite well, according to The Wall Street Journal.
Adam Waheed, a creator with 12 million subscribers on YouTube, joined the program in February and said he now earns six figures a month posting on the platform.
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