Why do we still fill our PCs with ugly cables, including troublesome new GPU power? Asus has the same Q. On Sept. 15th, it should launch that new GPU we showed you which pulls power from a new HPCE motherboard header — in China, anyhow.

It’s calling the initiative “Advanced BTF”, but partnerships with Silverstone and Thermaltake aren’t enough to show this has legs. “We welcome everyone to join the BTF Alliance,” says Asus.