CEO Jim Farley and executive chairman Bill Ford both showed up to the negotiating table with UAW earlier this week in an effort to avert a strike, the company said in a statement. (UAW President Shawn Fain was a no-show, Ford says.) Ford wants to be seen as pulling out all the stops. But it’s also true that Ford employs the most UAW members of all the “Big Three” automakers, leaving the company uniquely exposed to the economic fallout from a strike.
“If there is a strike, it’s not because Ford didn’t make a great offer,” Farley said. “We have and that’s what we can control.”
The deadline to reach a deal is tonight at 11:59PM. Tick tick tick.