That’s a quote from Apple’s Eddy Cue in a new interview with GQ about the company’s ventures into sports streaming. Given the recent uptick in interest in the league thanks to Lionel Messi, I think he’s a bigger fan now.

The interview has a lot of interesting tidbits, and I suggest reading it in full. I just wish Cue had given GQ pictures of this:

At home, [Cue has] nine televisions arrayed in a grid, plus a digital ticker relaying scores—the sort of sports-viewing system you’d dream up if you were a wildly successful, sports-mad tech executive.