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Rabbit sells out two batches of 10,000 R1 pocket AI companions over two days

Rabbit sells out two batches of 10,000 R1 pocket AI companions over two days


Preorders for two production runs of the $199 ‘Large Action Model’ R1 handheld AI device have sold out. A third is available now.

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A photo of an orange Rabbit device.
Rabbit R1.
Photo by David Pierce / The Verge

The R1, the pocket-sized AI gadget from Rabbit that’s supposed to use your apps for you, has already sold out of its first batch — and its second batch, too.

In a Wednesday post on X (formerly Twitter), the startup Rabbit announced that it sold through its first 10,000-unit production run in just one day. “When we started building r1, we said internally that we’d be happy if we sold 500 devices on launch day,” Rabbit writes. “In 24 hours, we already beat that by 20x!” The first batch of preorders is expected to start shipping in March.

The company put up a second batch for preorder, but on Thursday, that run of 10,000 devices sold out as well. A third batch is now available with an expected delivery date between May and June of 2024.

Rabbit introduced the R1 during CES on Tuesday, which comes with a small 2.88-inch touchscreen that runs on the company’s own Rabbit OS. It uses a “Large Action Model” that works as a “sort of universal controller for apps,” according to my colleague David Pierce, who got to try out the device during the showcase. This allows it to do things like play music, buy groceries, and send messages through a single interface without having to use your phone. It also lets you train the device how to interact with a certain app.

<em>Rabbit R1 UI and features.</em>


Rabbit R1 UI and features.
Images: Rabbit CES 2024 presentation (YouTube)

Update January 11th, 7:21PM ET: Rabbit has sold out of its second batch of R1 devices and put a third batch up for preorder.