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Netflix’s ad tier is growing fast.

It has more than 23 million global active monthly users, Netflix advertising head Amy Reinhard said at a Variety conference; that’s up from the 15 million figure the company revealed in November.

Given the Netflix standard tier costs $15.49 per month (and that the Basic tier, for those who still have it, recently got a price bump), I can see why people are opting for the more affordable $6.99 ads plan.