The sad news that Pitchfork is being folded into GQ means that its excellent features team is being laid off — a team that did some piercing work on how music is actually being made. Here’s a look at the companies that buy huge catalogs from legends and try and get them reworked into new tracks — and more.
“How do we turn James Brown’s house into a mini-Graceland?” Lowenberg wonders aloud. “Do we launch it first, you know, in the metaverse, and have people able to walk through and learn about James Brown’s house?”
Whatever tech does to the music industry, it does to everything else five years later. Be careful out there.
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