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Maybe $1,000 per month was too expensive.

X (formerly Twitter) now has a “basic” tier for Verified Organizations, which gets you a gold checkmark badge (and a few other benefits) for $200 per month instead of $1,000 per month for “full access.”

While X claims this new tier is “designed for smaller businesses,” the more affordable plan is perhaps an admission that not enough businesses are paying for the more expensive plan.