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How NPR is thinking about podcasts in 2024

How NPR is thinking about podcasts in 2024

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2023 was a turbulent year for the broadcaster. Collin Campbell, who led new show development at Gimlet, discusses the ‘broadcast-to-podcast’ strategy and how the network navigates the new podcasting landscape.

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Image: The Verge

Today, I have a preview of an interview with NPR’s new podcasting chief, Collin Campbell. Campbell, who is an alum of WNYC and Southern California Public Radio, was appointed to lead podcast strategy after a tough year for the network that saw the cancellation of several podcasts and more than 100 people laid off. He is no stranger to industry tumult — he previously led new show development at Gimlet (RIP). I talked to him a bit about how NPR plans to rebuild and what success looks like in the new podcasting landscape.

This interview has been edited and condensed for clarity.

NPR’s new podcast chief Collin Campbell on the “broadcast-to-podcast” strategy and how the network navigates the new podcasting landscape

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