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Another blog has been overtaken by AI sludge.

This time it’s The Hairpin, the women’s site that stopped publishing five years ago. Since then, a Serbian DJ bought up the expired domain for its “great reputation and excellent backlinks,” Wired reports, and filled it with AI-generated SEO bait and fake authors.

One article about jumpsuits, for example, was written by Jaya Saxena, who now writes for Eater. The blog still has her name in the text, but the new owner of The Hairpin changed her byline to “John Lane.” Grim stuff.