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Can a robot sell stuff better than a human?

According to the FT, influencers are worried about AI-generated characters taking their jobs, as a new cadre of synthetic content creators are unleashed on to consumers.

A recent post by one of these AI influencers shows the cracks in the argument that brands can just swap out a human for a digital avatar. Much of the audience is just thirsty men. And then there are heart emojis from dozens of other AI characters — robots talking to each other.