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Peloton is bringing its classes to TikTok.

The fitness brand will show a mix of content in a new hub on the app, called #TikTokFitness Powered by Peloton, as the company shifts its focus to creating content instead of pricey workout equipment. In the hub, Peloton will show short-form classes, select live sessions, and collaborations between instructors and TikTok creators in an attempt to draw new users in.


Image: Peloton