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“Through servitization we are providing services for household tasks that cannot be completed by appliances alone.”

LG said that while announcing its new home appliance subscription, which “lets our customers select options and services of their choice,” during its CES presentation today.

As part of the subscription, LG says appliances will automatically update with features that are tailored to their owners’ needs, using on-device AI. The service debuted in Korea last year, and is now coming to the US.