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Apple doesn’t want developers making apps for its VR headset to call those apps VR apps.

“Refer to your app as a spatial computing app,” Apple says in visionOS developer guidelines reported on by 9to5Mac. “Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).”

Yes, visionOS may be used to power not-VR apps in the future, and I get why Apple may want to distance itself from terms like VR or MR. But the Vision Pro device that comes out on February 2nd is a VR headset, even if Apple won’t admit it.