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Now that’s cross-promotion.

Sony apparently wants to let you add themes to the screens inside its Afeela EV prototype, as shown at CES 2024. Its examples? Themes of Across the Spider-Verse, a Sony movie, and Fortnite, made by Epic Games, which Sony has invested in.


An image of the inside of an Afeela car with Across the Spider-Verse themes on the screens.

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Image: Sony