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HMD would like to remind everyone what HMD stands for.

HMD has been producing phones for years under the Nokia brand name, but now a promotional initiative is obviously in order as it prepares to launch its first HMD-branded device. At least, that’s my read on its new ad centered around explaining that “HMD” stands for “Human Mobile Devices.”

Yes, it’s definitely strange seeing HMD kick off a brand awareness campaign for its seven year-old brand.