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Podcasting’s all-stars are here to stay

Podcasting’s all-stars are here to stay

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After all the boom and bust, we’re still here talking about Joe Rogan and SmartLess.

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It’s been a big week for podcast deals! I look forward to sleeping it off this weekend.

Why did SiriusXM give SmartLess a $100 million deal? Look at its subscriber losses.

It’s been a massive week for podcast deals, including SiriusXM signing SmartLess away from Amazon’s Wondery for more than $100 million. The news broke soon before SiriusXM released its annual earnings for 2023 in which the company reported a drop of 430,000 subscribers over the course of 2023 (despite how allegedly difficult it is to cancel a subscription). 

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