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BeReal launches its celebrity and brand-driven feeds.

Today, the photo-sharing app is finally launching the “RealPeople” celebrity accounts feature it announced last May, providing stars like Niall Horan and Dixie D’Amelio with officially verified accounts on the platform.

This potential deviation from BeReal’s goal of promoting authentic and unfiltered social media interactions is also joined by RealBrands — new accounts that allow companies like Adidas and Glossier to share “candid” moments with their followers.