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Substack is experimenting with ads.

Substack creators primarily make money by charging for a subscription, but a report from Axios suggests the publishing platform is piloting a program that helps creators sell ads.

As pointed out by Axios, one example is Jesse Singal’s Blocked and Reported podcast, which is getting “support finding advertisers and coordinating ad buys” through Substack. This reportedly allows them to read out ads provided by Substck during the show.