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The best anti-Prime Day tech deals

The best anti-Prime Day tech deals

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Rounding up the lowest prices from outside of Amazon’s bubble

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Photo by Vjeran Pavic / The Verge

To take part in Amazon’s two-day Prime Day 2021 sales event, you need a Prime membership. That’s easy enough to sign up for, and the company even offers a 30-day free trial for first-time subscribers who don’t want to commit. But whether you’re anti-Amazon, or just want to mix up where you shop, there’s nothing but good news: plenty of retailers are offering competing deals to go up against Prime Day. Stores like Walmart and Target are responding with price cuts of their own, slashing prices on AirPods, Nintendo Switch games, and webcams, along with plenty of other tech.

Here, we’ve corralled all of the best anti-Prime Day deals in one place. Like our main guide to the best Prime Day deals, we’ll be adding to this list over the next day or two, highlighting the biggest discounts as soon as we find them.

Photo by Chris Welch / The Verge

The best Prime Day deals at Walmart

The Apple TV 4K, the best streaming device user experience, on a table with the Siri remote.
$100

The Apple TV 4K is a set-top box streaming video player that can output 4K HDR video with Dolby Atmos surround sound. It includes 32GB of storage for games and apps, and comes with Apple’s Siri remote for navigation and voice searching.

The best Prime Day deals at Best Buy

The new iPad Air with Magic Keyboard and Apple Pencil
$520

The 2020 iPad Air includes thinner bezels around the display and has relocated the Touch ID fingerprint sensor to the power button, which is located at the top of the device.

The AirPods Pro, the best wireless earbuds for people who use Apple products, pictured next to an iPhone 11 Pro Max and MacBook Pro.
Apple’s AirPods Pro
Photo by Chris Welch / The Verge

The best Prime Day deals at Target

A screenshot of Mario twirling his hat on his finger in Super Mario Odyssey.
Super Mario Odyssey
  • Super Mario Odyssey (Nintendo Switch) is $40 at Target (usually $50), matching the best sale price we’ve ever seen on Mario’s inventive platformer.
  • Luigi’s Mansion 3 (Nintendo Switch) is $40 at Target (usually $50), matching the best price to date.
  • Fire Emblem: Three Houses (Nintendo Switch) is $40 at Target (usually $60), matching the best price we’ve seen on the well-received Switch title.
  • It Takes Two (PS4 / PS5, Xbox One / Series X) is $30 at Target (usually $40), matching the best price we’ve seen on the hit cooperative title.
  • Star Wars: Jedi Fallen Order (PS4, Xbox One) is $20 at Target (usually $40), matching its best-ever price.
  • Nintendo’s Switch Game Deluxe Travel Case is $15 at Target (usually $20).
  • Star Wars Squadrons (PS4, Xbox One) is $20 at Target (usually $40), just shy of the best price we’ve seen on the Star Wars-themed dogfighting title.
  • Final Fantasy VII: Remake (PS4) is $40 at Target (usually $50), nearly matching its best price ever.
  • Monster Hunter Rise (Nintendo Switch) is $50 at Target (normally $60), matching the lowest price we’ve seen on the most recent Monster Hunter game.

Deals happening at other retailers

Update June 22nd, 5:08PM ET: Updated prices on many deals and struck out those that are no longer active.