Apple’s betting on a larger MacBook Air with a 15-inch display to help boost slumping laptop sales, according to a report from Bloomberg’s Mark Gurman. The device, which is expected to arrive this year, could come with the same M2 chip included in the MacBook Air models released last year — not the upgraded M3 chip as previously thought.
As noted by Gurman, the 15-inch MacBook Air may feature the same 3024 x 1964 resolution as the 14-inch MacBook Pro, albeit with a bit less sharpness as it stretches to fill more space. It’s not yet clear when this laptop will come out just yet, but Apple is reportedly testing it with macOS 14, which it plans on revealing at Worldwide Developers Conference this June.
Apple’s laptop sales have slid quite a bit within the past year or so. Mac revenues dipped by 10 percent last summer and fell even further in the first quarter of 2023, with Apple reporting a sharp 29 percent decline in sales. Earlier this month, a report from IDC revealed that Apple’s laptop shipments for the first quarter of 2023 declined by around 40 percent amidst “weak demand, excess inventory, and a worsening macroeconomic climate.”
In addition to this larger MacBook Air, Apple is reportedly testing an array of other Macs to help offset a slump in sales. That includes a new 13-inch MacBook Air, 24-inch iMac, and 13-inch MacBook Pro, all of which are expected to come with the M3 chip with the new and more efficient 3nm process. Meanwhile, a refreshed 14-inch and 16-inch MacBook Pros are in the pipeline for 2024, according to Gurman.