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Best smartwatch and fitness tracker deals for Amazon Prime Day 2023

Best smartwatch and fitness tracker deals for Amazon Prime Day 2023


If you’ve been waiting to upgrade your wearables, now’s a good time to score a deal, with plenty of great discounts left on day two.

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Man in yellow shirt with hand in pocket wearing second gen Apple Watch SE with a yellow watchface
Photo by Amelia Holowaty Krales / The Verge

Whether you’re looking for an Apple Watch, an Android smartwatch, or maybe even a plain old fitness tracker, you’re in luck. Amazon Prime Day 2023 is a great time to snag discounts on smartwatches and fitness trackers alike. This is especially true if you’re a budget-savvy shopper looking to upgrade to nicer materials, like titanium cases and sapphire crystal displays.

Sifting through Prime Day deals for wearables can be a bit of a headache, especially with only a few hours left on the clock. There are so many sizes, colors, and feature sets to choose from! Thankfully, we’ve rounded up the best that are still available here so you don’t have to. Just keep in mind you’ll need an Amazon Prime subscription to partake. And when you’re done here, you can always head back to our main guide to the best Prime Day deals for some more shopping inspiration.

Apple Watch Prime Day deals

Somebody wearing and about to tap on the Apple Watch Series 8.

Apple Watch Series 8

$39930% off

The latest smartwatch from Apple features watchOS 9 along with Crash Detection and temperature sensors that enable menstrual cycle tracking — something you won’t find on any other model. Read our review.

The Apple Watch is the best smartwatch for iOS users. — and all versions of the Series 8 are about $100 off their normal price. The bulk of Amazon’s Prime Day discounts on the Apple Watch Series 8 have been claimed at this point, however, you can still pick it up in select configurations at Amazon starting at $279 ($120 off).

The Apple Watch SE (2022) with the Artist watchface

The Apple Watch SE (second-gen) is a great gateway Apple Watch for first-time buyers. It lacks EKG, the always-on display, and blood oxygen monitoring but otherwise gets you a very similar experience.

For the more budget-conscious, all versions of the Apple Watch SE are $50 off their usual price.

The best Android smartwatch Prime Day deals

Android users — we gotchu. Here are the best Samsung Galaxy Watch 5 and Google Pixel Watch deals.

Pic of the Galaxy Watch 5 Pro on a plant

Samsung’s top-of-the-line flagship smartwatch has EKG readings, body composition analysis, turn-by-turn navigation, and a new body temperature sensor. 


Google’s first in-house smartwatch has a beautiful domed display and native Fitbit integration for health tracking. It comes with six months of Fitbit Premium and three months of YouTube Music. Read our review.

The best fitness tracker and smartwatch Prime Day deals

  • The already affordable Amazfit GTR 4 is $30 off at $169.99. This is a great Fitbit alternative if you want maximum bang for your buck.
  • If you want a no-frills fitness band, the Amazfit Band 7 is a mere $39.99 $37.99 (normally $49.99) in black. It’s available for the same price in a pink and white version, too.
  • The Fitbit Charge 5 is down to $99.95 (usually $149.95) in black,steel blue, and lunar white.
  • The Garmin Epix 2 is $300 off at $599.99 (usually $899.99) in slate stainless steel (update 1:20PM ET: low stock!). If you want something slightly lighter, you can opt for the white titanium version for $100 more at $699.99 (normally $999.99).

Update, July 12th, 5:15PM ET: Checked prices and availability.