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Amazon’s latest Fire TVs can now use AI to generate custom art backgrounds

Amazon’s latest Fire TVs can now use AI to generate custom art backgrounds

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If you want a truly unique background on your Fire TV, Alexa can now do it. Here’s how to use the new image-generation feature.

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A screenshot of Amazon’s AI Art feature on Fire TV.
Image: Amazon

Back at its fall hardware event, Amazon announced that AI artwork generation would be coming to its Fire TV Omni QLED televisions and the second-gen Fire TV Stick 4K Max. And now, the feature has begun rolling out to those products in the US, giving owners a way to create a custom background using an Alexa voice prompt. You can say something like “Alexa, create a background of a medieval castle on Mars,” and you’ll see the image gradually created in front of you.

The AI Art feature is powered by Alexa and a fine-tuned Titan Image Generator model, according to Amazon. If you’ve used AI image creation tools before, this should feel familiar: Amazon will create up to four unique images for each prompt. You can also apply any number of artistic styles, including pixel art, oil painting, watercolor, colored pencil, and so on. Your custom AI artwork can be set as the background on your Fire TV device, and you’ll also have the option to save to Amazon Photos for easy sharing elsewhere.

An AI-generated image showing a Cyperpunk city in Yosemite.
An example of a finished AI Art image. The prompt was “Alexa, create a background of a Cyberpunk city in Yosemite.
Image: Amazon

How to use AI Art on compatible Fire TV devices:

AI Art is only available on Fire TV devices that include ambient mode. Currently, that’s the Fire TV Omni QLED Series and the second-generation Fire TV Stick 4K Max.

  • Activate the Ambient Experience by asking Alexa to “open Ambient.” Ambient mode can also be accessed from the Shortcuts menu with a tap of the Alexa button.
  • You’ll see a prompt notifying you that AI Art is a new feature in public preview. Select OK.
  • You can access AI Art by holding down the Alexa button and asking for prompts like, “Alexa, create a background of a mushroom wonderland on Mars.”
  • Once you ask Alexa for a prompt, you’ll see a series of four initial images on your screen. You can further personalize your images by clicking one of the modifier options at the top of your screen.
A screenshot of Amazon’s AI Art feature on Fire TV.
Image: Amazon
  • Once you select an image, you will see it full screen and have the opportunity to save the image to a folder in the Ambient Experience and / or provide feedback by selecting a thumbs-up or thumbs-down icon.
  • You will also have the option to save the image to your Amazon Photos account and set your creation as your Fire TV background.