When you name a playlist something like “RapCaviar” on Spotify, you better be able to live up to the hype. How to make a hit? By curating crème de la crème song selection, cohesive rhythm, and a catchy mix of established favorites and up-and-comers — in short, rap’s finest.
To ensure RapCaviar’s place in the queue, Tuma Basa, Global Head of Hip-Hop at Spotify, keeps his finger on the pulse of the music scene. He draws on user data, but also on his own intuition about what’s about to pop and which songs complement each other musically and lyrically. Get a behind the scenes look at how RapCaviar is made.