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How Shimmy is transforming the apparel industry with artificial intelligence

Why a manufacturing technologist wants to upend the apparel industry with data and AI.

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This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

While Sarah Krasley was working in the automobile engineering industry, developing the technologies for engineers to create more sustainable designs, she had a thought: If engineers could apply technology to design in say, automobiles, why couldn’t engineers do the same for a whole new industry, like fashion?

That was the catalyst for Krasley to create Shimmy, a platform as a service that upends the fashion industry norms. Shimmy “uses predictive analytics, artificial intelligence, 3D design, and augmented reality to accelerate conventional apparel design workflows now while laying the groundwork for mass customization and automated garment manufacturing,” according to its website. Her first roll-out of such a platform? Her new swimwear line, X Swimwear.

Krasley set out to improve the process of trying on and buying swimsuits (what most women would describe as a nightmare experience) with the use of Shimmy and Watson. Using Watson technology, Shimmy can quickly and easily gather the data needed and then apply that data to a digital 3D avatar, generating a swimwear pattern that’s customized and tailored just for you and making the entire experience more enjoyable for everyone. Swimwear that’s made just for you? That’s the future of fashion that Krasley imagines. “We really think that this is the key to transforming the apparel industry from where it is now to a flexible system that really allows us to have clothes that actually fit us, and is more demonstrative of who we are,” she says. Watch Krasley’s story and learn how she uses Watson and artificial intelligence to design clothes of the future.


Add Watson to your startup solution. Learn more about the IBM Global Entrepreneur program, and the support they provided that enabled Krasley and her startup to bring their innovative solution to market faster.