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There’s already a way to tag AI-generated content.

The White House asked AI companies to develop a watermark identifying AI-generated content. Some tech companies like Microsoft, Intel, and Adobe may have their answer in an internet protocol called C2PA, named after the Coalition for Content Provenance and Authenticity.

C2PA offers some critical benefits over AI detection systems, which use AI to spot AI-generated content and can in turn learn to get better at evading detection. It’s also a more standardized and, in some instances, more easily viewable system than watermarking, the other prominent technique used to identify AI-generated content. The protocol can work alongside watermarking and AI detection tools as well, says Jenks. 

Adobe’s text-to-image Photoshop beta goes global.

The popular Generative Fill tool being tested in the public Photoshop beta isn’t limited to English speakers anymore — now, the app supports text prompts in over 100 languages.

Adobe has also added a new ‘Generative Expand’ experience that uses the crop reverse. Instead of cropping, users can drag to extend the canvas, and then automatically fill that space — with or without a text prompt.

A GIF demonstrating the new Generative Expand feature in Adobe’s Photoshop beta.
Generative Fill allows you to expand images in a similar way, but this new Expand feature is more efficient.
Image: Adobe
Now you’re speaking mAI language Adobe.

Adobe has expanded language support for its Firefly suite of generative AI models. From today, the standalone Firefly web service now supports text prompts — the descriptions used to generate images and text effects — in over 100 languages.

The Firefly web interface itself will also be available in over 20 languages, with support for French, German, Japanese, Spanish, and Brazilian Portuguese added from today.

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Adobe’s $20 billion Figma merger is also being scrutinized by the EU.

After conducting a preliminary review, the European Commission has set a provisional deadline of August 7th to decide whether to clear Adobe’s proposed Figma acquisition or launch an in-depth probe that could block the merger.

The deal is also being closely scrutinized in the US and UK amid concerns the deal will threaten market competition.

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EU to investigate Adobe’s $20bn Figma acquisition.

According to the Financial Times, European regulators are set to launch a formal antitrust investigation into Adobe’s purchase of product design platform Figma amid concerns the acquisition will reduce innovation and increase prices.

“Adobe is trying to buy a credible competitor,” said one Financial Times’ source. “It’s bad.” The US Department of Justice is also reportedly preparing a lawsuit that could block the transaction.

Adobe’s generative AI tech comes to Illustrator.

Just weeks after integrating its Firefly tech with Photoshop, Adobe is bringing its AI tool to Illustrator. The feature, dubbed “Generative Recolor,” is designed to help users “quickly experiment with colors using simple text prompts.” The GIF below should give you some idea of what it’s capable of.

It’ll be available as a beta feature starting today, Adobe says.

A gif showing an image recolored with “peaceful pastel” colors using a text prompt.
Adobe Illustrator’s Generative Recolor feature in action.
Image: Adobe
Lightroom finally gets AI-based noise reduction.

A new AI-powered Lightroom tool introduces automated denoising that instantly removes static-like grain on images taken in low light.

One-click noise removal is something that competitors like TopazLabs and DxO have offered for a while now. It seems a lot of recent updates for Creative Cloud applications focus on automating professional processes as Adobe races to remain competitive with smaller, nimbler apps.

Two versions of the same image stacked. The top image is clear, while the lower image contains a lot of fuzzy background noise.
Lightroom’s new Denoise feature uses AI to quickly clean up and repair images with grainy background noise.
Image: Adobe
Turns out you can win an Oscar even if you’re a messy editor

As a video person myself, I absolutely love seeing screenshots of Adobe Premiere timelines from major movies. For one, it’s weirdly mesmerizing, and two... sometimes it makes me feel better about my own organized mess.

Here’s a short snippet where Paul Rogers, the editor of Everything Everywhere All At Once, talks about his workflow. (Also, be sure to check the replies to that tweet to see some other examples.)

Adobe celebrated its 40th birthday with a private Katy Perry concert for employees.

More Katy videos at YouTube, but congrats to Adobe, which was founded in 1982 and launched Photoshop in 1989, Premiere in 1991, and the PDF in 1993. The company will also be trying to kill Flash for the rest of human history.

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The DOJ isn’t happy about Adobe’s $20 billion Figma deal.

The US Justice Department is preparing to investigate Adobe’s acquisition of rival creative software company Figma, with Politico reporting that the DOJ has contacted Adobe as well as Figma's customers, competitors, and investors to determine if the transaction will hurt market competition.

The $20 billion deal caused Adobe shares to tumble in September, resulting in the worst one-day decline since 2010.